Weeks 1–2 · Your best customers
Who actually buys, returns and refers.
The programs, in detail
Four programs of 6 to 12 weeks, each designed for two hours of work a week.
Program 01 · Before any tactics
Customer & offer
Most marketing that fails was aimed at everyone. We narrow to the customers you serve best and most profitably, sharpen the offer, and write the few sentences you'll reuse everywhere — website, emails, the answer when someone asks what you do.
Weeks 3–4 · The offer
What you sell, packaged so the decision is easy.
Weeks 5–6 · The words
Sentences you can reuse everywhere, tested on real people.
Weeks 1–3 · The list
Getting started with the contacts you already have, legally.
Weeks 4–6 · Writing
A weekly email that's useful enough to open.
Weeks 7–8 · Selling
Offers inside emails, without burning the list.
Weeks 9–10 · Automation
Welcome and follow-up sequences set up once.
Program 02 · The one that pays
Email marketing
Email consistently outperforms social for small businesses and nobody can take your list away. We set up a simple list, build a habit of writing one useful email a week, and work on the few automated messages — welcome, follow-up, win-back — that run quietly in the background.
Weeks 1–2 · Listings
Hours, categories, photos and consistency across sites.
Weeks 3–4 · Reviews
Asking at the right moment, and replying well.
Weeks 5–6 · The website basics
The few pages and details local searchers need.
Program 04 · Found when they search
Local & reviews
For businesses that serve a place. We fix your listings so the details are right everywhere, build a habit of asking for reviews at the right moment, and cover the local search basics. We don't buy ads for you or promise rankings — nobody honest can.
What's bringing customers in now?
Twenty minutes on your business and the one channel worth your time. Free.
Social, sustainably
Posting daily on four platforms is how small businesses burn out. We pick the one platform your customers actually use, set a cadence you can hold through a busy month, and build posts from the work you're already doing — jobs, questions, before-and-afters.
Start this program
Weeks 1–2 · Choose one
Where your customers are, honestly assessed.
Weeks 3–4 · Content from work
Turning everyday jobs into posts.
Weeks 5–6 · Batching
A month of posts in one sitting.
Weeks 7–8 · What's working
Reading the numbers without obsessing over them.